Reintroducing a fresh new franchise collection for Zig that initially debuted in 2010 for Reebok. Zig Dynamica had a goal to provide newness and create a new design language for the future of the franchise. The design provided new development on how the midsole was constructed, fresh materials, and vibrant colors for the younger consumer. Ultimately, this project gained a lot of attraction and helped to gain a win for Reebok in the marketplace. 

$100 / FW20 / Reebok

Creative Direction: John Greenhalgh & Dan Hobson

Project Manager: Ashley Taylor and Cécile Gandon-léger

Developer: Thomas Piacentini